Website Content Strategy

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PROJECT: Website Content for Rebrand
STAKEHOLDERS: Unfold | Gefen
BRIEF: Provide content strategy and copy

SUMMARY: As part of a major rebrand, I helped this next-gen fintech company launch its new site. It required an immense amount of research, from hours listening to MIT lectures to deep dives into their hundred-page onboarding materials. I provided the content strategy and wrote copy for the site as a contractor through Unfold (a web design agency). I also helped solidify key aspects of their brand strategy and market positioning through the process.

Gefen Technologies | Content Strategy

Website Content Strategy