Design

PROJECT: Architectural Visualization
STAKEHOLDERS: Fry Reglet
MY ROLE: Designed and built treatments for architectural visualization renderings using Fry Reglet products. Managed workflow, assembled files and technical data for realistic accuracy in the final details, and managed review processes.

SUMMARY: Fry Reglet works closely alongside the top architects and interior designers in the world. While most manufacturers focus on selling widgets, we often heard Fry Reglet products described as elegant, synonymous with luxury brands, and creatively innovative. Architects and interior designers also use manufacturer sites as a key space for inspiration in project design.

All of this culminated in a deep desire to push our renderings to match our clients’ work and eventually be more inspirational/aspirational. I wanted us to sell the concept that our products create architectural moments and experiences. That details should not be an afterthought but a core part of the design process. Our renderings seek to reflect that.

Executing the renderings involved honing my sketching skills, putting together treatments and mood boards, and working closely with engineers and 3D modelers to understand the rendering workflow process (from CAD to Fusion 360 to 3Ds Max to Unreal Engine).