Creative Director | Architecting Brand Stories, Creative Systems & Defining Campaigns

Built, not briefed.

Built, not briefed.

About me

I'm Braden Buckner — a Creative Director who architects the strategies, systems, and teams that make brands scale.

For over 14 years, I've led creative for companies like The Home Depot, Truist, and Waffle House. I've led brand and content strategy for Stan Lee's only non-Disney-owned IP as an NFT. Shaped brand positioning for an AI fintech company. Directed music videos featured on Billboard. And most recently, I built a marketing and creative department from the ground up for a leading metal manufacturer, spearheading a full corporate rebrand.

The through-line across all of it: I turn complex ideas into clear, compelling stories — then build the creative systems to deliver them at scale.